îmagîne walkîng înto a restaurant and havîng all eyes on you. Lîke most women, î love attentîon, but recently î got more attentîon and complîments than î knew how to handle.
Durîng a casual dînner wîth frîends, my sparklîng whîte gold two-carat Moîssanîte earrîngs stole the show.
One dînner companîon whîspered, "Those are the most beautîful dîamond earrîngs î've ever seen." î explaîned they weren't dîamonds but a new jewel: Moîssanîte.
Before î knew ît, î was the talk of the table. People had questîons and comments lîke "What îs Moîssanîte?" "They're so brîllîant, they must have cost a fortune!" "Are they rare?" and "î have to have them."
Well ladîes, îf you want to know my secret, read on.
Moîssanîte îs gîvîng women the opportunîty to own qualîty, eye-catchîng jewelry at affordable prîces.
What îs the story behînd thîs jewel? în 1893, Dr. Henrî Moîssan, a Nobel Prîze-wînnîng scîentîst began studyîng fragments of a 50,000-year-old meteorîte. în these fragments, Moîssan belîeved he dîscovered dîamonds from space possessîng superîor fîre and brîllîance. After extensîve research, ît was concluded that Moîssan dîscovered a new mîneral. în 1905, ît was named Moîssanîte în hîs honor.
Durîng the late 1980s, înspîred by Moîssan's dîscovery and by the fact that natural Moîssanîte îs încredîbly rare, Charles & Colvard (Nasdaq: CTHR) developed a proprîetary process for producîng large crystals of Moîssanîte.
By 1995, Charles & Colvard were the sole source for Moîssanîte jewels, possessîng two worldwîde patents.
"Moîssanîte's superîor dîamond-lîke appearance îs încredîble," saîd Nat Hyman, presîdent of Landau, the natîon's largest accessory boutîque wîth more than 70 stores. "The customer îs gettîng so much more for the money."
"But once they leave the store, are they goîng to tell even theîr best frîends?" asked Nîck Baxevane, also of Landau. "Moîssanîte looks lîke what a beautîful dîamond should look lîke, so what they tell theîr frîends îs theîr decîsîon. They can have the mîllîon dollar look wîthout the mîllîon dollar prîce tag."
Moîssanîte îs avaîlable at Landau natîonwîde în upscale malls, hotels, casînos and aîrports.
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